Terms of use
Last updated: 7 November 2026
These terms apply when anyone uses CueCurve, and when a school buys a CueCurve school licence. Please read them before buying. If you buy a licence for your school, you confirm that you're allowed to agree to these terms on its behalf.
CueCurve is sold to schools and colleges for teachers' professional use, so these are business terms, including when a teacher pays with their own card for their school. Nothing in them takes away any rights you have by law. Paying with a personal card doesn't change who the customer is.
1. Who we are
CueCurve is run by CueCurve LTD, registered in England and Wales, company number 17542571. Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ.
You can contact us at hello@cuecurve.co.uk, or by telephone on 020 3633 8667 – leave a message and we'll get back to you within two working days.
In these terms, "we" and "us" mean CueCurve LTD. "The school" means the school or college named on the order. Where that school is run by a trust or another body – for example an academy in a multi-academy trust – the contract is with that body, for that school, and each school still needs its own licence. "Teachers" means the people the school adds to its licence.
2. Free diagrams
Four diagrams are free for anyone to use without an account: Market Equilibrium, AD/AS Model, Oligopoly and Phillips Curves. Sections 5, 9, 10, 12 to 14 and 16 of these terms apply to them too.
Teachers may present the free diagrams in lessons and include pictures exported from them in their school's own teaching materials, such as worksheets and slides, including on the school's own learning platform. The limits on wider sharing in section 3 apply to those pictures too.
3. The school licence
A school licence lets the teachers on the school's list use every CueCurve diagram, including the free ones, for teaching at the school. It covers:
- one school: one school, however many sites it has. In a multi-academy trust or federation, each school needs its own licence;
- 12 months, starting on the day access starts (section 6);
- up to 15 teachers on the school's list, each signing in with their own email address – a school address where they have one. Contact us before ordering if you need more;
- using CueCurve in teaching: in lessons, on a projector or interactive board, and in the school's own teaching materials for its own students, such as worksheets and slides that include exported diagrams, including on the school's own learning platform.
The licence is for the school's own use. It doesn't let the school share access with other schools, sell or pass on CueCurve, or share sign-ins. The school mustn't publish exported diagrams more widely – such as on a public website, or in a resource that's sold or shared with other schools – without our written permission.
Free access: if we give a school free access for a period, these terms apply to it as a licence for the dates we confirm, with no fee. It has no grace period, doesn't renew, and doesn't become a paid licence unless the school orders one. Sections 6 and 8 (price and refunds) don't apply to it.
Teacher-training courses: we may give a university or other teacher-training provider free access for a course, such as a PGCE. For that course, "the school" in these terms means the provider, and "teachers" means the course's tutors and the trainee teachers it adds to its list. Trainee teachers may use CueCurve for their training and in the lessons they teach while on the course, including on school placements, and may include exported diagrams in their own materials for those lessons. The provider should add only its own tutors and trainee teachers, and remove them when they leave the course. The free access terms above apply to it.
Gifts: we may give a school a licence as a gift, free of charge and with no end date. These terms apply to it as they do to free access. We can end a gift at any time. We'll normally give the school's lead teacher 30 days' notice by email, but we may end it straight away if these terms are broken. Once a year we'll ask the lead teacher to check the school's list of teachers and remove anyone who has left.
4. Accounts and the school's lead teacher
- The lead teacher: the person named on the purchase form becomes the school's first lead teacher. Lead teachers add and remove teachers, and can make another teacher a lead teacher.
- Keeping the list current: the school is responsible for this. When a teacher leaves, a lead teacher should remove them.
- Signing in: teachers sign in with a one-time code sent to their email address, or with their Microsoft or Google account. Each teacher should keep that account secure and not share their codes or their signed-in device with anyone else.
- Ages: accounts are for adult staff only. Students don't need accounts and shouldn't be given them.
- The school search: our school search shows whether a school already has a CueCurve licence, so colleagues know to ask their lead teacher rather than buy again.
5. What you mustn't do
Whether you're using the free diagrams or a school licence, you mustn't:
- copy CueCurve itself: copy, scrape or download CueCurve's code, diagrams or content, except as sections 2 and 3 allow;
- reverse-engineer it: decompile CueCurve, or try to get around its sign-in or licence checks;
- resell it or build on it: resell, rent out, publish or redistribute CueCurve, or use it to build a competing product;
- use automated tools: access it with bots, scrapers or other automated tools, or overload it;
- train AI on it: use CueCurve's content to train or improve artificial intelligence models;
- remove notices: take out copyright or other notices;
- give false details: order, ask for a quote or make an account with false details, pretend to be a member of a school's staff, or order for a school you don't work at. We may cancel any order, quote, invoice or account made this way.
6. Price, payment and when access starts
- The price is £99 a year for the school, covering up to 15 teachers, as shown on our pricing page when the school buys. If the price changes, we'll tell schools before their next renewal.
- VAT: CueCurve LTD is not registered for VAT, so no VAT is charged and prices are the full amount. If CueCurve LTD registers for VAT later, we'll show the VAT and the total before you place a new order or renew, and we'll tell schools before their next renewal. The agreed total of an existing order or licence won't change.
- How ordering works: you fill in one form – your school, the lead teacher's email address and, for an invoice, the finance contact and purchase order number, if you have one – with the price shown beside it, and you can change anything before you continue. Card payments are taken on Stripe's page. An invoice order can be placed by anyone at the school, but we issue the invoice only after the lead teacher named on it signs in and confirms it – either while placing the order, or through the link we email them. The link lasts 28 days; after that the order lapses. Whoever orders must be allowed to buy for the school or the body that runs it. The contract is in English and is made when the card payment succeeds or, for an invoice, when we issue it. For a school's first licence, we email the lead teacher when the school's access starts. We keep a record of each order – email hello@cuecurve.co.uk for a copy. You can save or print this page.
- If your school already has access: the two rules below are for a school with no current access. If your school already has access and buys the next year, the new year starts when the current one ends, and the dates are shown before you confirm.
- Paying by card: access starts as soon as the payment succeeds.
- Paying by invoice: the invoice is payable within 30 days, by card or bank transfer. Access starts as soon as the invoice is issued if the school was chosen from our list and we don't recognise the lead teacher's address as a personal one (such as Gmail or Hotmail). Otherwise access starts when the invoice is paid, and the 12 months run from that day. The form tells you which applies before you order.
- Payments are handled by Stripe. We never see or store card numbers.
7. Renewal, grace and unpaid invoices
- No automatic renewal: licences don't renew automatically and we never take payment without the school choosing to renew.
- Renewal notices: from 30 days before a licence ends, signed-in teachers see a renewal notice, and the school's lead teachers get reminder emails.
- The grace period: after a licence ends, access continues for 14 days. If the school hasn't renewed by then, the paid diagrams lock. The school's teacher list is kept for 12 months, so renewing restores access straight away.
- Unpaid invoices: if an invoice is still unpaid 60 days after its due date, the paid diagrams lock until it's paid. For a renewal invoice, this is 60 days after the due date or 60 days into the new licence year, whichever is later.
8. Refunds
Our refund policy is part of these terms. In short: if CueCurve isn't right for your school, tell us within 30 days of your school's first paid licence starting and we'll refund you in full, or cancel your invoice if it's unpaid. This applies to a school's first paid year, not to renewals. The 30 days run from the start of your school's first paid licence, including after any free access.
9. Changes to CueCurve
- Changes: we improve and change CueCurve over time. We won't remove a significant part of what a school has paid for during its licence.
- If we have to stop providing CueCurve: we'll give schools at least 30 days' notice where we can, and refund the unused part of their licence.
10. Availability
We aim to keep CueCurve available and working well, but we can't promise it will always be available or free of errors. We may need to pause it briefly for maintenance or to fix problems. If a problem stops a school using its licence for a significant time, please contact us and we'll put it right fairly, for example by extending the licence.
11. Ending a licence early
- The school: it can stop using CueCurve at any time. Outside the 30-day promise, we don't refund the time left just because the school changes its mind. This doesn't limit the school's rights if we break these terms.
- Us: we may suspend or end a licence if the school or its teachers seriously break these terms, for example by sharing access with other schools. We'll tell the school's lead teachers first and give them a chance to put it right, unless the problem is serious or urgent.
12. Who owns what
CueCurve, including its diagrams, code, text and design, belongs to CueCurve LTD. A licence gives the school the right to use it as these terms describe, and nothing more.
If you send us ideas or feedback, we may use them to improve CueCurve, without owing you anything for them.
13. Our liability
- What we can't exclude: nothing in these terms limits our liability where the law doesn't allow it, such as for death or personal injury caused by negligence, or for fraud.
- Indirect losses: we aren't liable for indirect or consequential losses, or for loss of profits or opportunity.
- The cap: our total liability to the school in connection with CueCurve, for everything that happens in a licence year, is limited to the greater of £10,000 and the fees paid or payable for that school's licence for that year. This doesn't limit the refunds these terms promise, or anyone's rights under data protection law.
- If you use the free diagrams without a school licence: our total liability to you for events in each calendar year is limited to £10,000. Neither cap limits the refunds these terms promise, anyone's rights under data protection law, or liability which can't lawfully be limited.
14. Privacy
How we use personal information is explained in our privacy notice. A summary for schools' data protection officers is on our data protection page for schools.
15. Changes to these terms
- Material changes: we may update these terms. If we make a change that matters, we'll email the lead teachers of every school with a current licence at least 30 days beforehand, and the change will apply from the school's next renewal.
- Small changes, such as corrections and clarifications, apply when we publish them.
16. The law that applies
These terms are governed by the law of England and Wales, and the courts of England and Wales can decide any dispute.
17. Contact
Questions about these terms? Email hello@cuecurve.co.uk.